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Use of Cookies
Our digital channels use cookies. Here you will find information about how we use cookies and similar technologies (collectively referred to as “cookies” below) in our digital channels.
What are cookies?
Cookies: Small text files stored on your device (mobile phone, tablet, PC) to identify your browser across different visits and websites. Cookies can be set by us (first-party) or by others (third-party).
Pixels: Image files used to connect you to a third-party website, among other things to enable cookies from that third-party site. A pixel can read and write cookies stored on your device.
Scripts: Snippets of code that are necessary to activate a pixel, or that are used to identify your browser or device across different visits and websites.
Session storage: A type of script that is only active during a single visit to our platform and does not recognize your browser or device across different visits.
What are cookies used for in our digital channels?
Our purposes for using cookies can be categorized as follows:
Functional/necessary: Cookies required for basic functions on our website, such as filling out forms and logging in.
Personalization: Cookies used to remember your preferences, such as language, and to provide tailored content on our website based on your previous usage.
Analytics: Cookies used to analyze and produce statistics about the use of our website, for example the number of visitors, which pages are visited most, how pages are navigated, and the effect of advertising.
We may also collect information from, for example, marketing materials and newsletters sent by email, to find out whether messages were opened and whether users clicked links to our websites in the message.
Targeted marketing: Cookies used to target ads or content on external websites through the use of so-called audiences.
Which cookies do we use in our digital channels?
Google Analytics: Analytics
Used to track engagement on our websites, which interactive elements users have interacted with, and where users came from.
Google: Marketing
Used to (a) measure conversions, (b) optimize our ads in Google Ads, and (c) show targeted ads based on content you have viewed in our digital channels.
Meta: Functional, Marketing
Used to (a) measure conversions, (b) optimize our ads on Meta platforms, and (c) show targeted ads based on content you have read in our channels.
LinkedIn: Functional, Marketing
Used to (a) measure conversions, (b) optimize our ads on LinkedIn platforms, and (c) show targeted ads based on content you have read in our channels.
HubSpot: Functional, Analytics
Used to track users across multiple page views in connection with analysis, marketing, and sales.
Your choices
You can choose whether to accept or block cookies through your browser settings. Here is more information on how to change settings in the most common browsers: Microsoft Edge, Mozilla Firefox, and Google Chrome.
You can also choose which cookies you want to accept or block in the cookie banner on our website.
If you block cookies, you may experience that our website does not function optimally.
Privacy
In some cases, you may be indirectly identified, or be identifiable, through cookies on our website. We will only process your personal data when permitted under applicable law.
Where cookies constitute personal data, our legal basis for processing is GDPR Article 6(1)(f) for functional/necessary cookies, and for other cookies GDPR Article 6(1)(a): consent.
For more information, see our privacy policy.
Third parties
Please note that our website may display, use, or link to content on other websites, which may result in third-party cookies being stored on your device. This may happen, for example, if you navigate from Facebook to our website. You can find more information in the privacy policies of the relevant third parties.
We may also use such third-party companies when we advertise online. These companies use cookies and tracking pixels to collect information about your activities on this and other websites in order to provide you with targeted advertising based on your interests.
If you no longer want to receive such information for the purpose of providing targeted ads, you can opt out via this website: http://www.youronlinechoices.eu/. Please note that this will not shield you from all forms of advertising. You will still be exposed to generic advertising.
Changes
We will update this statement as needed, for example if we make changes to our website. You will be notified if we make significant changes. You will always find the latest version of this statement on our website.
